The world's most popular TikToker signed a deal worth almost a billion dollars
He leased his personal brand for three years and allowed the creation of an AI double of himself. The buyer will be able to produce content and run commercial streams 24/7—in different time zones—as a digital Xabi.
Under the terms of the agreement, for the next three years, the company will receive exclusive rights to manage all of Leyme's revenue streams worldwide—from advertising and licensing to selling merchandise under his name.
Therefore, the blogger's income will now directly depend on the overall success of the entire business built around his name, and not just on individual advertising contracts.
"This isn't just a share acquisition, but a revolution in the global content e-commerce model," Rich Sparkle stated.
One of the most innovative elements of the deal was Leyme's agreement to create an AI-powered digital double of himself. This AI replica, equipped with his face, voice, and demeanor, will be able to broadcast and conduct commerce in multiple languages 24/7, significantly expanding the brand's reach and capabilities.
