What the Detroit Auto Show Has Turned Into (9 photos)
In short, the world-famous auto show has become uninteresting for the manufacturers of cars and equipment themselves. The decline of public events in the auto industry began long before the Covid restrictions, as companies had a lot of other ways to convey their information to the end consumer. A sad testimony to the current trends was the opening of another Detroit Auto Show over the weekend.
The only premiere of the exhibition was the debut of factory tuning versions of the Ford Mustang RTR and Mustang GTD Spirit of America, writes Carscoops. At the corporate level, most automakers ignored the event, leaving dealers to fill the podiums themselves. And the most significant event was the summing up of the annual competition "Car of the Year in North America".
In place of the missing new products, the public is entertained with all sorts of attractions involving cars, such as a parade of SUVs along a specially built obstacle course or an invitation to participate in an impromptu test drive of electric cars right inside the pavilion.
A There is also a corner of movie cars. Do you recognize this Ford Crown Victoria? (From the 1983 movie "Vacation").