Japanese ultra-luxury bottled water can cost up to $ 10,000 per liter (2 photos + 1 video)

Fillico Jewelry Water is a Japanese company known for selling some of the most expensive bottled water in the world, with exclusive limited editions costing up to $10,000 per bottle.

Water is one of the most basic human needs, and marketing it as an ultra-luxury product is quite a challenge, even among the most discerning consumers. However, a Japanese company has proven that it is possible. Founded in 2005, Fillico Water aimed to create a complete luxury experience that would make people fork out their wallets and pay exorbitant prices for its products. Using one of the purest mineral waters in Japan was not enough, so the company carefully designed the packaging, which became a work of art in itself. Thus, Fillico Jewelry Water is now one of the most sought-after luxury bottled water brands in the world, with prices exceeding $1,000 per liter, and even several thousand for limited editions.





Photo: Fillico Jewelry Water

Fillico Water comes from the Nunobiki Spring, located deep in Kobe’s Rokko National Park, away from any industrial or agricultural influences. Known for its purity and high mineral content, the water is naturally filtered through volcanic rock, which is said to give it a very fresh taste. Fillico claims to use minimal processing to preserve its natural qualities.

But Fillico Jewelry’s purity isn’t the only reason for its high price. That’s where the packaging comes in. Each Fillico bottle is handcrafted, embellished with Swarovski crystals, gold accents, and adorned with royal symbols, truly signaling that this is not just any bottled water. The Fillico Jewelry Water bottle is more than just a container, it is a status symbol.



Due to the difficulty of marketing water as a luxury product, Fillico faced a lot of skepticism in the beginning, but its founders were confident that there was a place for ultra-luxury water in the market and had the strategies to realize their vision. A year after the company was founded, Christian Dior introduced Fillico Luxury Water to its VIP clientele, and in 2008, the company became an official sponsor of the Cannes Film Festival. The brand soon became a favorite of royal houses around the world, and its popularity continued to grow among the rich and powerful.

video-Japanese Ultra-Luxury Bottled

Each bottle of Fillico water is handcrafted, and to maintain the illusion of exclusivity, production is limited to just 5,000 bottles per month, which helps keep prices high. Today, a bottle of the second generation of Fillico Jewelry Water sells for 999 euros (over $1,000), but limited editions can cost significantly more.

Fillico Jewelry Water doesn’t technically offer the most expensive water bottles in the world, as they have created significantly more expensive one-offs, such as the $100,000 bottle, but as a brand that specializes in selling luxury water, it’s hard to find more expensive alternatives.