Chinese chain of stores ITIB uses girls instead of mannequins that walk on a treadmill

Chinese chain ITIB uses girls instead of mannequins that walk on a treadmill

Electronics retailer ITIB uses girls instead of mannequins in its stores in Guangzhou, China. Girls walk on a treadmill, showing off fashionable clothes and electronics.

ITIB is not the first company to use people instead of mannequins. In 2011, clothing brand American Eagle used human mannequins in its New York and Los Angeles stores to walk around the store and interact with customers.

Using people instead of mannequins is a new trend in marketing.

The effectiveness of this strategy remains to be assessed.

It's worth noting that using humans instead of mannequins may have a number of ethical issues.