Mugs can change the taste of coffee (3 photos)

This is not the ravings of a madman, but serious research.





Coffee lovers know that even the gloomiest morning can be made much better by drinking coffee from their favorite mug. So, coffee experts believe that the ritual of drinking coffee, which includes which mug a person drinks from, can empirically influence a person's perception, thereby changing the taste.

A collection of personalized coffee mugs is not unlike that of a sommelier who keeps an assortment of glasses for different wines.



“Our brain is a most amazing device, a powerful supercomputer of astonishing complexity and precision, capable of combining complex concepts like “taste” and “deliciousness” into something coherent and memorable. But our tongue's taste buds are also fallible and easily influenced by forces beyond the control of taste,” explained coffee experts Michelman and Carlsen.

Moreover, the taste of coffee can be influenced by many things: place, music and even the company of people you are with.



Using a certain coffee mug can evoke a feeling of nostalgia, thereby making someone happier. And yes, the color of the mug is just as important.

It is believed that the white color makes the coffee taste more intense. Green makes it more complex and adds a hint of sourness, while pink, on the contrary, creates the illusion of sweetness.

Research has shown that visual perception "can improve mental alertness, clarity and mood—and that's before you even take your first sip of coffee."