For advertising, Dove hired a body-positive woman with hairy armpits and received a ton of hate (4 photos + 1 video)

Dove is known as a brand that has recently been advertised not by models, but by ordinary women. This company policy seems to have gone so far that even people in the West who are accustomed and tolerant of non-standard appearance began to grumble.





First, Dove: made the scandalous liberal activist Zyahna Bryant its influencer, who immediately called for the fight for “fat liberation,” that is, apparently, to stop spreading rot about overweight people.



And now, as part of a campaign to combat “the stigma of the armpit area,” she has released a commercial with a new body-positive young lady with a bunch of tattoos and unshaven armpits. According to Jordan, she hasn't shaved her armpits in 10 years.

How true this statement is is unknown, but the brand has outdone itself in this advertisement. Not only does a woman with unhealthy obesity appear in the frame, but she also has hairy armpits!

By the way, it is the condition of the armpits today that is the main indicator that the girl does not bend to the changing world. If he wants, he shaves, if he wants, he doesn’t, and maybe even dyes the hair in his armpit. In this way, some ladies defend their right to do with their own body as they want.

What does Dove have to do with it, you ask? Well, firstly, supporting all kinds of non-standard people is now in trend, and secondly, with this advertisement Dove wants to emphasize that its products are suitable for everyone, including such strange ones. To this end, at the end of September the company held a #FreeThePits advertising campaign, placing posters in the New York subway with women urging them not to be ashamed of their armpits - shaved, hairy, whatever.



The survey revealed that 80% of women still shave their armpits, because... They believe that the skin in this area should be smooth, clean and odorless. With its campaign, Dove is hinting: spit on stereotypes, live as you like.

Body-positive women were the first to be delighted with this call. They are happy to publish their photos and videos with the same hashtag calling for freeing their armpits and feel free from imposed stereotypes.

True, skeptics argue that the brand launched these stupid advertising campaigns not without intent: the larger the person, the more soap, shampoo and other products he will need, which means that by choosing the target audience of plus-size women, Dove will not be left at a loss. Particularly intolerant ones suggest stopping buying Dove products until the company's policy changes.

Games of inclusivity do not lead to good results, and market giants are beginning to understand this the hard way. Recently, Victoria's Secret announced a return to its previous course of beauty and slimness. The company loses profit every year by flirting with body-positive and other non-standard models. Apparently deciding that it's not worth it, Victoria's Secret again wants to become the flagship of beautiful clothes for beautiful women.



I wonder how long Dove will last?