Remember how they constantly bought you Kinder surprises, and your whole house is littered with toys and orange eggs. All the time we bought chewing gum for a ruble with tattoos inside and constantly covered ourselves with them, and you remember the advertisement “Boom, boom, Boomer, super powerful explosion, for a ruble, Boomer is a breakthrough” :) And we also collected inserts from “Love is... ”
It's good to have something to remember.