Hot air balloon sends Brazilian housewives into hysterics

The dramatic incident, filmed by eyewitnesses in the city of Sao Paulo, caused a wide resonance among the Brazilian Internet audience.

Judging by the comments left to the story, the balloon, which was launched for advertising purposes, caught fire and, to the hysterical cries of local residents, landed on a residential building.

However, the fire was extinguished and no one was hurt.

Despite the fact that such aircraft are banned in Brazil, local entrepreneurs continue to use balloons made from flammable materials for advertising purposes.